This might surprise you, but simply getting traffic to your Magento store — whether it is direct, organic, paid or otherwise — doesn’t guarantee sales.
Fortunately, a plethora of extensions exists to help you boost credibility, enhance the buyer experience, and overall increase the conversion rate for your online store.
We’ve listed a few here to help you get started if you’re seeing a lag in volume or site engagement:
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1. Back in Stock
Customers often get frustrated when trying to buy a product only to find it’s not available. The customer loses the product and your store loses the sale.
The Back in Stock extension allows you to reach out to these users and maximize your sales by updating them as soon as the product is available again. These emails can trigger return customers and improve the likelihood that they will return.
2. Testimonials
In addition to positioning your products, your brand should be in the spotlight as well. 70 percent of online consumers trust recommendations and reviews from other users. Increasing sales can be as easy as capitalizing on the existing positive feedback from repeat customers.
The Product review incentive extension for your Magento store entices shoppers to send reviews. A discount code is sent to them to ensure they are motivated.
3. Free Discounts
If you’re looking to increase sales with your customer base, what better way than to offer incentives for your hard to move or high inventory products? The Free Gift and Discount Extension allows you to apply coupons or specials on select products easily. Manage your monthly or daily specials and increase sales from your returning customers.
4. Automatic Related Products
If you have a large amount of products, you can’t miss the opportunity to cross-sell. However, finding the related products, especially for new customers, can be difficult with various category and brand options, and if your site isn’t built to combine them, you may not see sales increase.
Extensions can recommend related products to deliver exactly what your users are shopping for (and, sometimes, didn’t even know!).
5. Special Promotions
Another way of promoting cross-sales and upsales is creating smart promotions. Help customers form interesting packages with more items and higher costs.
The Magento 2 Special Promotions extension offers about 20 promo such as fixed and percent discounts, free items offers, discounts on each 2nd, 4th and more items in the same cart!
Conclusion
Although we’ve picked out a few of our favorites, there are a great number of tools that can help you achieve these sales goals and more. Implement some of the Magento extensions above and watch your online sales start to rise.
