Updated Magento Usage Statistics (2024)

Stay in the know with the latest Magento usage statistics.

As of October 2022, there are more than 167,000 active eCommerce sites powered by Magento 1 and almost 100,000 powered by Magento 2, this accounts for around 0.9% of all online stores. This is just one of the Magento usage statistics that cement it as a main player in the eCommerce industry.

Magento attributes its success to the platform’s high level of usability and customization.

It’s also helped by an army of Magento innovators, with over 300,000 trained developers worldwide. These innovators have created a robust resource of tested, trusted extensions that add a wide range of functions to your online store, helping to secure new users year on year.

Here at Creative Minds, we like to keep you updated on the latest facts and figures when it comes to all things eCommerce. To give you a clearer picture of the current state of affairs for Magento, we’ve taken a closer look at some of the latest statistics from the last two years.

Following this, we’ll also look at some of the challenges facing the platform, and our prediction for what might come next for Magento and its users.

Magento Consulting

Before we crack on with the stats, a quick note from our team at CreativeMinds. If you’re interested in using Magento for your eCommerce store but aren’t sure where to start, why not hire our Magento consultants? Our highly trained team can help you get to grips with the platform in next to no time!

Quickfire Magento Statistics

We know not everyone has the time to take a deep-dive into statistics, so we’ve compiled a quick list of need-to-know stats pertaining to Magento’s usage, geographical locations, and performance of its brands.

Magento Usage Statistics: Worldwide

Here are the latest stats about Magento’s usage world-wide:

• There are upwards of 267,000 Magento 1 & 2 stores live on the internet.
• It’s used for 0.9% of all online retail stores.
• It powers 0.6% of the internet as a whole.
• Almost 100,000 of the total Magento stores run on Magento 2.
• As of October 2022, Magento has a 0.9% market share of all websites that use a known content management systems (Source: w3techs).
• Magento is downloaded nearly 5,000 times every day.

Magento Usage Statistics: Location

Here are the latest Magento stats pertaining to location*

• The majority of Magento users are in the United States, with 59,739 sites on Magento 1 and 35,906 on Magento 2.
• The country with the second most Magento powered websites is the United Kingdom, with 12,628 websites live there on Magento 1 and 8,601 on Magento 2.
• Netherlands comes in third with a total of 10,644 sites using Magento 1 and 7,364 using Magento 2.
• 9 of the top 10 countries for Magento 1 stores are in the Americas and Europe with the exception of #8, Australia. And it’s almost the same for Magento 2, which also include India in the top 10 countries.

*These figures are all taken from Builtwith.com for Magento 1 and Magento 2, and are correct at the time of writing (10/07/2022).

Magento Usage Statistics: Performance

And here’s the latest on the performance of retailers that choose Magento:

• 202 Magento users are in the Internet Retailer Top 1000 list (Source: Maven eCommerce).
• Magento continues to be used and trusted by some of the biggest brands on the planet, including household names like Coca Cola and Ford.
• Magento handles $155 billion (USD) worth of transactions every year (Source: Web Tribunal).

The Battle of the eCommerce Platforms

eCommerce is rapidly expanding, and there’s no denying that Magento now has some tough competition.

Magento was once at the top of content management systems, leading the way for other eCommerce platforms. However, it has since been overtaken by the likes of Shopify, WooCommerce, Wix, Squarespace and others.

While Magento has fallen behind in terms of market share, that isn’t to say that the platform isn’t still producing impressive results for its users.

Magento has been able to maintain its popularity since its inception in 2008.

According to eCommerce migration experts Cart2Cart, 9% of online retailers migrated their website to Magento in 2019. It held the number three position for customer migration, again behind Shopify and WooCommerce. But these figures remain positive and it’s still very much an open race as the top platform for migration tends to change every year.

And, as Cart2Cart themselves explain, these figures do not necessarily mean that ‘one platform is better than another’. A retailer’s choice of platform depends entirely on budget and technical know-how.

What’s next for Magento?

In terms of growth, eCommerce is experiencing yet another boom, which is good news for online retailers using Magento.

Having been acquired by Adobe in mid-2018, Magento shows no signs of slowing down. Magento 1 officially is not supported from July 2020, so it’s usage reduces, while Magento 2 shows a steady rise since 2015. The platform continually improves its features, security, and hosts events and conventions around the globe to help eCommerce retailers get to know its services.

Confidence in Magento

Despite its challenges, Magento is a hugely innovative, smart, and exciting platform. We believe that Magento is a brilliant option for small and large businesses alike, and we’re certain that it will continue to see growth.

If you want to take an even deeper dive into the latest statistics on Magento’s usage and market share, W3tech provides a comprehensive overview in their Magento Market Report.

To keep up to date on the latest Magento and eCommerce news, make sure you check back in on our Creative Minds blog regularly. We’ll keep you updated on the latest news, tips, and resources for Magento and WordPress.