6 Major eCommerce Trends to Watch in 2024

Blink and 2024 will be here – so it’s time to take a look at the eCommerce trends to watch in the upcoming year.

The eCommerce landscape changes rapidly, and keeping up can be a challenge. However, it could also be the difference between your store thriving or waning.

That’s where we come in. In this blog, we’ve rounded up all the biggest trends you can expect to see gain momentum in the coming year.

From offering customers customizable products and showing them off in livestreams to making business practices more sustainable, there are a lot of new trends to get acquainted with.

eCommerce Trends 2024

Here are the top five eCommerce trends you need to keep an eye on in 2024.

1. Customizable Product Lines

Offering customizable products is a great way to increase conversions and add a unique spin to your product line.

The demand and rewards of customizable products is evidence by the fact that big name brands are cashing in on the trend.

Nike has it’s ‘Nike By You‘ line of customizable shoes.

Xbox lets customers design and create their own console accessories in the Xbox Design Lab.

Function of Beauty‘s unique selling point is customizable hair, skin, and body care products.

And not to mention the thousand of independent online retailers on platforms such as Etsy who’s bread and butter are customizable products – from jewelry to art to homewares.

The customizable product trend is already on the rise, and certainly one to watch in 2024 .

2. Livestream Shopping

Live video shopping is another eCommerce trend set to take off in 2024 .

If you’ve never heard the term before, live video shopping (or livestream shopping) is where products are shown off in an online livestream. Think of it like the shopping channels of the digital age.

This trend originated in China in the mid-2010s, with influencers using livestreaming apps to give their fans guided tours of boutiques in the US and Europe. From there it’s evolved into dedicated streams specifically for showing off products and is now a $66 billion market in China.

If you want to get on board with this trend, Facebook, Instagram, and YouTube all have live video tools that you can use to show off and demonstrate your products.

3. Ethical Products and Practices

Expectations for businesses are rising. In recent research on Gen Z, Facebook found that 68% of our youngest generation “expect brands to contribute to society.”

Consumers in general are beginning to seek out more sustainable products and favor businesses with ethical practices.

eCommerce businesses who put the environment first are sure to reap the benefits in 2024 , as ethical products and practices become a blossoming trend.

4. Micro Influencer Marketing

Working with influencers is an important strategy for any online business.

Influencer marketing involves collaborating with online influencers who can help to connect your business with your target market.

Micro influencers are social media personalities who have between 1,000 and 10,000 followers. These kinds of influencers have niche audiences that tend to be more engaged.

Influencer marketing is no longer about reaching the largest amount of people, it’s about precisely targeting your specific demographic. Quality over quantity, as they say.

Micro influencing is set to rise in 2024 , with more businesses leveraging the power of online personalities to sell their products.

To get on board with this trend, conduct thorough research into influencers in your business area and reach out to them via social media – the majority are always looking out for new collaboration opportunities.

5. Social Commerce

Following on from influencer marketing, social commerce is also set to gain traction and become a big eCommerce trend in 2024.

What is social commerce? Well, it’s the practice of purchasing directly from social media platforms.

We’ve seen various platforms – including Facebook and Instagram – introduce features to help businesses grow, and now you can sell directly from them by integrating your store and creating a catalog of products.

Of course, the platforms take a cut of any sales, but with social commerce set to rise, it may well be worth it.

6. Voice Shopping

“Ok, Google, I need new headphones” – sounds easy? Voice search is a growing trend for shopping which will become even more popular in 2024.

The gaining popularity of voice assistants has led to the way how the younger generation makes online purchases. Millennials and zoomers are the most active users of voice assistants.

It might demand optimizing your store for voice searches to increase conversions. Make sure that your site is mobile-responsive, as most voice request are made using mobile devices. Detail your location, use conversational language, take into account that people can search for something in the form of a question.

eCommerce Trends 2024: Final Thoughts

eCommerce shows no signs of slowing down. It’s safe to say that the global pandemic has changed the face of eCommerce, and we’re working, playing, and shopping online more than ever.

There are some exciting trends set to change the landscape again in the coming year, and it’s important for eCommerce stores to keep up if they want to see continued growth. Early adopters will reap the rewards of the latest trends, so make sure your store doesn’t miss out.

For more advice and the latest eCommerce news, check out our CreativeMinds blog.