A/B testing is an experimental approach to user experience design, which aims to identify changes to web pages that increase or maximize an outcome of interest / KPI (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A and B) are compared, which are identical except for one variation that might impact a user’s behavior. Version A might be the currently used version, while Version B is modified in some respect.
« Back to Glossary IndexRelated Articles
Featured CM Plugins
Locations Business Hours
Lets owners set daily hours, displaying 'Open Now' in search results and showcasing a business hours table on the location page [More Info]
Business Directory Levels
Facilitates various business level types, each providing diverse appearance options in the business directory [More Info]
Course Catalog Payments Addon
Enables user registration with individual course prices, seamlessly integrating with the Easy Digital Downloads Cart system [More Info]
User Booking Calendar
Enable users to control their booking calendar through a simple Front-End interface, allowing them to set availability, manage requests, and more. [More Info]